The Twitter vs Facebook debate is often undertaken by those who recognize the social empowerment that can come from these platforms. These mass communication tools allow people to connect with others known and unknown. It gives businesses the opportunity to build brand recognition and sell products or services with greater ease than ever before.

Of course, we realize that there are differences between the two, which make it difficult to compare accurately. Today we’re going to take a look at these digital entities, their characteristics, and the value these digital properties have. We’ll conclude with our thoughts on the Twitter vs Facebook debate.

The Beginning

Facebook launched in February of 2004, while Twitter launched in July of 2006. Facebook, in existence a bit longer than Twitter, has been able to grow significantly, coming to over 1.28 billion users worldwide. Twitter has 284 million active users, although some believe the social platform’s reach goes much beyond the active user count.
Facebook is a social network that requires registration for users to become members and gain access to digital interactions. According to its website, the company’s “mission is to give people the power to share and make the world more open and connected.”
They also share how people are expected to use their social platform. “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
Twitter, on the other hand, isn’t just a social network. It’s also a microblogging site, as the primary function is to share information with other users through 140-character messages called “Tweets”.

Twitter can be used by people to communicate on specific topics, even if these users don’t know each other prior. In fact, these users may be located anywhere on the globe and have no other interaction than the use of hashtags (#). According to Twitter, “People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.”

Twitter Vs Facebook For Investors

Both social networks made news when the companies became publicly traded. The initial public offering for Facebook took place on May 18, 2012 and came with a peak market capitalization of more than $104 billion. This was a milestone for the tech industry, coming in as the highest ever.
Twitter’s initial public offering went a bit differently, as the valuation was much lower than Facebook’s valuation. At the time, according to Bloomberg, the high end of Twitter’s valuation range was $17.4 billion. However, Twitter became a topic of criticism as the stock price dropped and pundits shared their belief that it was destined to fail.
According to Bloomberg, the problems faced by Twitter led to bigger concerns with Internet properties themselves. “The decline has renewed concerns that Internet stocks are overvalued and sparked a selloff in social-media companies. Before the lockup expired, Twitter’s shares had slipped this year after the company reported slowing user growth, raising concern that it may not be able to add more members.”

Twitter vs Facebook: A Look At Adjustments 

Facebook and Twitter will appear to be in a battle of social media supremacy until other competitors join the crowd. Instagram, which is owned by Facebook, has gained a lot of power this year as its user base has grown to over 300 million, which was a growth of over 50% for the year.
Of course, as the Facebook vs Twitter conversation continues, each social network makes advances to compete or set itself apart. Business Insider points out one of these stories. “Twitter has begun rolling out a Facebook-like “Timeline Highlights” feature, which pins what it deems to be the important Tweets users missed while they were away to the top of their timelines.”

Twitter vs Facebook: In Conclusion

Ultimately, Twitter vs Facebook isn’t the most relevant discussion because each social network serves a different purpose. Facebook is about social networking while Twitter is about socially sharing micro blogged content. One allows for broader communication on topics, while the other allows for a broader connection with the masses. Next time someone brings up the Twitter vs Facebook debate, point to the fact that they cannot be compared properly, as they are inherently different properties.


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