Google AdSense is one of the easiest and most popular monetization methods for bloggers, but simply adding some Google AdSense ad units to your blog doesn’t mean the money will start pouring in. For most bloggers, earnings are negligible until they start to consistently get 500-1,000 visitors to their blogs each day. However, there are steps that you can take to increase your Google AdSense earnings and tests you can perform to ensure you’re not missing out on money that you could be earning. Following are 10 tests that you can perform to maximize your Google AdSense earnings.
- Google Adsense Quick Approval Tricks Before Applying
- 50 Ways To Boost Your Google Adsense Revenue
- How To Increase Your Blog’s Earning Potential with Google AdSense
1. Ad Size Testing
2. Ad Placement Testing
3. Ad Type Testing
4. Text Link Ad Colours Testing
5. Text Link Ad Typefaces Testing
6. Text Link Ad Font Sizes Testing
7. Ad Borders and Backgrounds Testing
Borders and backgrounds are very important for text link ads because they can help ad units stand out on your blog. But how much should the ads stand out before they become obtrusive and damage the user experience on your blog? Testing is the only way to find the perfect balance.
8. Text Ads vs. Display Ads in Specific Positions Testing
You can conduct A/B split tests of all variables on your blog, but be sure to only test one variable at a time to get accurate results. When testing text link ads vs. display ads in a specific position on your blog, a 50/50 random split test where half of your visitors are shown one a text link ad and the other half see a display ad will yield the most accurate results. You can create A/B split tests of specific ad units within your Google AdSense account. The Inside AdSense blog provides details about how you can set up your own split tests.
9. Page-Specific Testing
If you display Google AdSense units on specific pages within your blog (rather than site wide), then you should test each page separately. What works on one page might not work on another.
10. Blog Content Testing
Google AdSense contextual ads use the content on the pages of your blog (as well as the browsing history of individual visitors) to display relevant ads. You can analyse and test your content to learn which content topics, styles, and formats generate the most Google AdSense revenue by linking your AdSense account to your Google Analytics account. The Inside AdSense blog provides an overview of how this works.